Modesto Subaru "Share the Love"


Subaru is offering so much more than great deals on new vehicles during its fifth Share the Love event. Subaru has recently stepped up to donate $10 million in a single year to charities, bringing the total yearly combination to $25 million.

Many might argue that the automotive company is merely looking for good press or a chance to get a pat on the back, but Subaru's dedication to specific charities over the years proves that Subaru truly cares.

All of the money that Subaru donates will benefit Make-A-Wish Foundation, ASPCA, National Park Foundation, Meals on Wheels and Teach for America. Subaru also allows dealers to add a sixth local charity from which to choose.

Subaru will give new-car buyers the option to have $250 donated to whichever of the six charities they choose from November 21, 2013, to January 2, 2014. Subaru's sales have been growing exponentially over the past few years,and consequently, the "Share the Love" has grown in a parallel fashion.

The winter months are always seen as a time for giving, but most people already have their charities picked out and don't seem to give any others a second thought. The "Share the Love" allows giving to noteworthy charities almost subconscious.

"We are excited to be able to share more love with charities-including the charities in our owners' backyards," said Subaru chief marketing office Dean Evans in a statement. "By the end of the year, Subaru and Subaru owners will have given $35 million to diverse and worthy causes."

The general stereotype that is usually given to automakers is corporate giants that couldn't give a care about anything besides counting their large stacks of money. At least as car owners, it is nice to be able to see an automotive company giving a large stack of that money back to the community.

Categories: New Inventory

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