When Bigger Isn't Better.....

There is no question that Subaru owners loyalty is among the highest in world of automobile brands. But what is it about that them that keeps gravitating a committed following of drivers in such a competitive market? We think it’s because we build great cars that fit effortlessly into a variety of active lifestyles. But over the years, as our popularity has steadily grown and outpaced the larger competitors, Subaru hasn’t expanded much to meet the growing demand. In fact, these days, more than two thirds of Subaru owners have never owned one before, but have crossed over to the crossover leader because the level of quality and distinction of our cars is akin to the more expensive luxury counterparts, but without the hefty price tag. That, and not everyone has one. In fact, they are pretty hard to find - which has only amped it’s appeal. Still, we stay small. Why? Because some how we’ve figured out a way to keep our profit margins high without jumping on the high volume bandwagon. The result: a beautiful car that will stand the test of time that isn’t what everyone else is driving. We like it that way.

Categories: New Inventory, People, News

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